Craft Brewery

The Challenge

A large, national beverage corporation sent our client, a small local brewery, a cease-and-desist letter claiming their beer name and logo infringed on the corporation’s trademark. The client was terrified of a costly legal battle they couldn’t afford.

Our Approach

We conducted a thorough trademark search and analysis, finding key weaknesses in the corporation’s claim due to differences in market and design. Instead of litigating, we initiated a strategic negotiation, presenting evidence and proposing a “coexistence agreement” that allowed our client to keep their brand with minor, manageable modifications.

The client avoided a devastating lawsuit, retained their core brand identity, and continues to thrive in their local market. The project saved them an estimated $250,000+ in potential litigation costs and rebranding.